JANECARR
JANECARR is a London accessories brand founded in 2005 by designer Jane Carr, best known for printed scarves hand-finished in Como and cashmere hand-loomed in Nepal. It is sold online and through luxury stores such as Harvey Nichols and Fortnum and Mason.
| Founded | 2005 |
|---|---|
| Founder | Jane Carr |
| Base | London |
| Scarf finishing | Como, Italy |
| Cashmere | Hand-loomed in Nepal |
| Website | janecarr.shop |
What is JANECARR?
JANECARR is the accessories brand of designer Jane Carr, who established it after returning to London in 2005. Today it combines her eponymous collection with a curated lifestyle boutique of objects.
History
Carr studied for a Fashion MA at Central Saint Martins, consulted for Jil Sander and Balenciaga and spent four years as Head of Print at Versace in Milan before launching her own label. Since summer 2023 the online boutique has expanded to include bags, home objects and gifts.
Products and positioning
- Printed scarves, hand-finished by master craftspeople in Como, Italy
- Cashmere pieces hand-loomed in Nepal
- A selection of bags, home objects and gifts
The brand has collaborated with artists and institutions including Lorna Simpson, Jack Whitten, Dieter Roth, Zhang Enli, the Serpentine Galleries, Hauser and Wirth and the Smithsonian.
Distribution
Alongside its own online boutique, JANECARR has been sold by luxury retailers such as Saks, Harvey Nichols, Lane Crawford and Fortnum and Mason, and has worked with Le Bon Marché, Selfridges and Harrods.
Why it matters
JANECARR shows how a print specialist can turn the scarf into a platform for artist collaborations and a broader luxury lifestyle offer.
Frequently asked questions
Who founded Jane Carr?
The brand was founded in 2005 by Jane Carr, a former Head of Print at Versace and Central Saint Martins graduate.
What does Jane Carr sell?
It sells printed scarves made in Como, cashmere hand-loomed in Nepal and a curated selection of lifestyle objects.