KOAJ
Permoda · Colombia
KOAJ is a Colombian fast fashion brand launched in 2008 by the textile group Permoda. It sells affordable clothing with an urban, youthful style through stores in Colombia and abroad.
| Launched | 2008 |
|---|---|
| Parent | Permoda |
| Origin | Colombia |
| Style | Urban, youthful fast fashion |
| Website | koaj.co |
What is KOAJ?
KOAJ is a Colombian apparel brand owned by Permoda, a textile group built by Hanoj León Pérez Taraboulus. Permoda began operating in 1983 with its first brand, Armi, and KOAJ entered the market in 2008.
History
For several years KOAJ was the name used across the group's stores. In 2016 Permoda relaunched its older brands, and KOAJ continued as the group's youth-oriented fast fashion label.
Products and positioning
KOAJ designs clothing with an urban and youthful style, positioned to compete with international fast fashion chains on price and trend speed. It completed a brand portfolio that Permoda had been building since the launch of Armi in 1983.
Distribution
Permoda operates around 100 stores in Colombia and about 40 in five other countries, and KOAJ also sells through its own online shop.
Why it matters
KOAJ represents a homegrown Latin American answer to global fast fashion chains, run by a vertically organised local textile group.
Frequently asked questions
Who owns KOAJ?
KOAJ belongs to the Colombian textile group Permoda.
Where is KOAJ from?
KOAJ is a Colombian fashion brand launched in 2008.