Beckett Simonon
Beckett Simonon is a direct to consumer shoe brand founded in 2012 by Colombian schoolfriends Nicholas Hurtado and Andrés Niño. It makes leather dress shoes, boots and sneakers in its own workshop in Bogotá, sold through group made to order campaigns.
| Founded | 2012 |
|---|---|
| Founders | Nicholas Hurtado, Andrés Niño |
| Production | Own workshop in Bogotá |
| Model | Group made to order, direct to consumer |
| Website | beckettsimonon.com |
What is Beckett Simonon?
Beckett Simonon is a footwear brand founded in 2012 by Nicholas Hurtado and Andrés Niño, who met as schoolfriends in Colombia. It sells classic leather shoes directly to customers through its own website, without intermediaries.
Production
Shoes were initially produced in Portugal. The founders later moved production to the company's own workshop in Bogotá, Colombia, where artisans make the shoes.
Products and positioning
The range focuses on men's dress and casual footwear in traditional styles:
- Oxfords and brogues such as the Dean Cap Toe and Durant Blind Brogue
- Boots including the Douglas Jodhpur and Preston Chelsea
- Leather sneakers such as the Morgen Trainer
- Rubber soled boots
Business model
Beckett Simonon uses a group made to order system. Orders are collected in fixed campaign windows, every ordered pair is produced, and delivery takes about six to eight weeks. This avoids overproduction and unsold stock.
Why it matters
The brand is a Latin American example of demand led, vertically integrated footwear, combining in house manufacturing with digital direct sales to offer quality leather shoes at lower prices.
Frequently asked questions
Where are Beckett Simonon shoes made?
Beckett Simonon shoes are made in the company's own workshop in Bogotá, Colombia.
Why do Beckett Simonon shoes take weeks to arrive?
The brand produces in group made to order campaigns, so shoes are made after ordering and delivery takes about six to eight weeks.