Lost Pattern
Lost Pattern is a New York accessories brand known for pure silk scarves with contemporary, story-driven patterns. Founded by designer Cata Cheng with co-founder Yong Wang, it has expanded into ready-to-wear.
| Base | New York |
|---|---|
| Founders | Cata Cheng, Yong Wang |
| Signature | Silk scarves |
| NYFW debut | SS25 La Isla, 2024 |
| Website | lostpattern.com |
What is Lost Pattern?
Lost Pattern, also styled Lost Pattern NYC, is a New York-based label founded by designer Cata Cheng together with co-founder Yong Wang. It is best known for silk scarves printed with contemporary patterns, each built around a story.
Products and positioning
Cheng's first design, Himalaya, was inspired by childhood memories of the Himalayas, and later prints draw on travel and personal stories, including a design featuring the co-founder's dog in Central Park. Key product areas:
- Pure silk scarves
- Ready-to-wear, launched with the Spring/Summer 2025 collection
- Accessories such as keychains for men and women
The brand produced an authorised collaboration with the Kahlo family inspired by Frida Kahlo and has worked with partners including Rosewood, Sephora and UC Davis. It aims to combine sustainable fashion with story-driven design.
Distribution
Lost Pattern sells through its own website and online marketplaces such as Wolf and Badger. In September 2024 it presented its island-inspired La Isla collection during New York Fashion Week.
Why it matters
Lost Pattern illustrates how a scarf-led accessories label can use storytelling and brand partnerships to grow into a broader lifestyle brand.
Frequently asked questions
Who founded Lost Pattern?
Lost Pattern was founded by designer Cata Cheng, with Yong Wang as co-founder.
What is Lost Pattern known for?
Lost Pattern is known for pure silk scarves with story-driven contemporary prints, and has added ready-to-wear.