Maria Lucia Hohan

Maria Lucia Hohan is a Romanian luxury fashion label founded in Bucharest in 2003 by the designer of the same name. It is best known for evening gowns and bridal dresses that are sold through stores in several international fashion capitals.

What is Maria Lucia Hohan?

Maria Lucia Hohan is the eponymous label of the Romanian designer and entrepreneur Maria Lucia Hohan, who also acts as its creative director. The brand specialises in evening and bridal gowns and has become one of the most internationally visible Romanian luxury fashion names.

History

Hohan opened her own studio in Bucharest in 2003. Under her label she developed a distinctive line of bridal and evening gowns, and the business has since grown from a local atelier into a brand with international distribution.

Products and positioning

The label focuses on occasion wear for women: flowing evening dresses, gowns for formal events and bridal designs. Its dresses have been worn by a long list of celebrities, including Beyoncé, Nicole Kidman, Jennifer Lopez, Taylor Swift, Rihanna and Selena Gomez. A design worn by Logan Browning was recognised at the 2022 NAACP Image Awards.

Distribution

Maria Lucia Hohan dresses are sold in stores across a number of international cities:

• New York, London, Milan and Rome
• Dubai and Istanbul
• São Paulo and Singapore

Why it matters

Maria Lucia Hohan is an example of a designer brand from Central and Eastern Europe that has built global reach through red carpet visibility and international stockists, positioning Romanian design in the luxury occasion wear market.

Frequently asked questions

Where is Maria Lucia Hohan from?

Maria Lucia Hohan is a Romanian label. The designer opened her studio in Bucharest in 2003.

What does Maria Lucia Hohan sell?

The brand designs luxury evening gowns and bridal dresses for women, sold in stores in cities such as New York, London, Dubai and Singapore.

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