Mennace
Mennace is a British online menswear brand launched in 2017 by Nitin Passi, the founder of Missguided. It sells fashion-led clothing for men through its own e-commerce site.
| Launched | September 2017 |
|---|---|
| Founder | Nitin Passi |
| Country | United Kingdom |
| Channel | Own e-commerce site |
| Website | mennace.com |
What is Mennace?
Mennace is a UK menswear label launched in September 2017 by Nitin Passi, the founder of the women's fashion retailer Missguided. It was created as a brother brand to Missguided but trades separately through its own website.
History
Ahead of launch, the brand was described as offering a style somewhere between classic British wide boy and street culture, aimed at young men. It debuted with a full autumn collection for men and was built from the start as a digital-only business rather than a store-based retailer.
Products and positioning
Mennace sells trend-led menswear aimed at a young male audience, with new collections released online. Its product drops are promoted through student and youth channels, and the brand has run an affiliate marketing programme with Awin.
- Online-only menswear
- Fast-moving collections for young men
- Street-influenced styling
Why it matters
Mennace shows how a successful womenswear e-commerce founder tried to extend the same fast, social-media driven model into menswear under a separate brand, keeping its own identity rather than adding a men's section to an existing site.
Frequently asked questions
Who founded Mennace?
Mennace was founded by Nitin Passi, who also founded Missguided.
What does Mennace sell?
Mennace sells fashion-led menswear through its own online store.