Monokel Eyewear
Monokel Eyewear is a Stockholm eyewear brand making unisex sunglasses and optical frames. Its frames are handcrafted mainly from plant-based acetate, with all black frames made from recycled acetate.
| Based in | Stockholm, Sweden |
|---|---|
| Products | Unisex sunglasses |
| Frame material | Plant-based and recycled acetate |
| Lenses | Carl Zeiss Vision |
| Website | monokel.com |
What is Monokel Eyewear?
Monokel Eyewear is a Swedish eyewear label based in Stockholm. It designs unisex sunglasses with playful, easy-to-wear shapes and aims to offer premium quality at accessible prices.
Products and positioning
The brand pays particular attention to materials and production:
- Frames mainly made from a premium plant-based acetate
- All black frames made from fully recycled acetate
- Each frame handcrafted over a process of roughly three months
- Lenses made by Carl Zeiss Vision
Monokel has also communicated about re-using production waste and recycled plastic in its collections, and it presents new seasonal lines each year, such as its SS20 collection on redefining high-quality eyewear and its SS23 campaign.
Distribution
The brand sells through its own website and through fashion and lifestyle retailers in Europe, including END. Clothing, Norse Store and Parasol Store. It has also collaborated with retailers such as Voo Berlin.
Why it matters
Monokel is part of a group of Scandinavian eyewear brands that compete on design and material transparency, using bio-based acetate and recycled content as visible selling points.
Frequently asked questions
Where is Monokel Eyewear from?
Monokel Eyewear is a Swedish brand based in Stockholm.
What are Monokel sunglasses made of?
Monokel frames are mainly made of plant-based acetate, black frames use recycled acetate, and lenses come from Carl Zeiss Vision.