Paula Knorr
Paula Knorr is a London womenswear label created by German-born designer Paula Knorr, a Royal College of Art graduate. It is known for glamorous, body-conscious gowns in metallic and fluid fabrics.
| Designer | Paula Knorr |
|---|---|
| Education | MA, Royal College of Art (2015) |
| Base | London |
| Support | BFC NEWGEN from spring/summer 2017 |
| Website | paulaknorr.com |
What is Paula Knorr?
Paula Knorr is a womenswear label founded by the designer of the same name. Born in Frankfurt into a family of illustrators, she studied in London and completed her MA at the Royal College of Art in 2015.
History
After graduating, Knorr won the ITS Fashion Award in Trieste. From the spring/summer 2017 season she received support from the British Fashion Council's NEWGEN scheme, alongside designers such as Molly Goddard and Ryan Lo, and went on to present collections during London Fashion Week, including spring/summer 2019. The label has also collaborated with the British department store John Lewis.
Products and positioning
Knorr's stated aim is to redefine sexiness for the modern woman, drawing on the female psyche as inspiration. Signature pieces include:
- Gowns in red, gold and glittering lamé
- Mesh details and liquid-like velvet
- Body-conscious silhouettes with a feminist angle
The singer Björk has bought and worn outfits by the designer both on stage and in everyday life.
Why it matters
Paula Knorr is one of the designers who emerged through London's talent support system in the mid-2010s, showing how graduate collections can grow into recognised designer labels with a distinct point of view.
Frequently asked questions
Who is Paula Knorr?
Paula Knorr is a Frankfurt-born womenswear designer who graduated from the Royal College of Art in 2015 and runs her own label in London.
What is Paula Knorr known for?
The label is known for glamorous, body-conscious gowns in lamé, mesh and velvet that aim to redefine sexiness for the modern woman.