Vascara
Vascara is a Vietnamese women's footwear and handbag brand founded in 2007. It targets modern working women with mid-to-upper priced shoes sold through a national store network and online.
| Founded | 2007 |
|---|---|
| Country | Vietnam |
| Core category | Women's footwear |
| Stores | Around 90, a third franchised |
| Website | vascara.com |
What is Vascara?
Vascara is a Vietnamese fashion brand focused on women's shoes, founded in 2007. It has grown into one of the best-known local footwear names in Vietnam.
Products and positioning
Footwear is Vascara's core category, including boots, complemented by handbags and seasonal collections. The brand targets working women in offices at a mid-to-upper price level, describing its customers as modern and refined women. Collections are released seasonally, such as its Fall Winter 2022 range, with new arrivals introduced regularly in stores and online.
- Women's shoes and boots
- Handbags
- Seasonal collections
Distribution
Vascara has operated around 90 stores across Vietnam, roughly a third of them franchised. Customers can also order online through the company's website, which offers a worldwide shop.
Why it matters
Vascara is an example of a Vietnamese brand that built a national retail footprint in women's footwear, and it has drawn interest from foreign investors in Vietnam's consumer fashion market.
Frequently asked questions
Where is Vascara from?
Vascara is a Vietnamese brand founded in 2007.
What does Vascara sell?
Vascara sells women's shoes and handbags aimed at modern working women.