Biti's
Binh Tien Imex Corp. · Vietnam
Biti's is a Vietnamese footwear brand operated by Binh Tien Imex Corp., whose roots go back to 1982. It makes sandals, sports shoes, fabric shoes and children's footwear, including the Biti's Hunter sneaker line.
| Roots | 1982 |
|---|---|
| Company | Binh Tien Imex Corp. |
| Country | Vietnam |
| Key line | Biti's Hunter |
| Exports | Around 40 countries |
| Website | bitis.com.vn |
What is Biti's?
Biti's is one of the best known footwear brands in Vietnam, operated by Binh Tien Imex Corp. Its slogan translates as Biti's takes care of Vietnamese feet.
History
The company traces its origins to 1982, when two small units, Binh Tien and Van Thanh, were set up with 20 employees to make rubber sandals. In 1986 they merged into the Binh Tien Rubber Cooperative, which later became today's company. Biti's has grown into a large manufacturer with thousands of employees and production of more than 20 million pairs a year.
Products and positioning
The range covers:
- Sandals and fabric shoes
- Sports shoes, including the Biti's Hunter line launched in 2016
- Children's and women's footwear
Biti's introduces a large number of new products each month and has also developed a fashion footwear brand called Gosto.
Distribution
The brand sells through a nationwide network of shops covering all regions of Vietnam and online. It exports to around 40 countries, including Italy, France and the United States, and has manufactured for international partners such as Decathlon, Clarks and Skechers.
Why it matters
Biti's is a leading example of a Vietnamese consumer brand in a country better known as a manufacturing base for global footwear labels.
Frequently asked questions
Where is Biti's from?
Biti's is a Vietnamese footwear brand operated by Binh Tien Imex Corp.
What is Biti's Hunter?
Biti's Hunter is the brand's lightweight sports shoe line, launched in 2016.