Ananas
Ananas is a Vietnamese sneaker brand founded in 2012 that makes youthful, affordably priced canvas and suede shoes. It builds on two decades of manufacturing experience from a factory that produced for international brands.
| Founded | 2012 |
|---|---|
| Origin | Vietnam |
| Focus | Sneakers |
| Heritage | Factory that produced for international brands |
| Website | ananas.vn |
What is Ananas?
Ananas is a footwear brand from Vietnam, launched in 2012. It is one of the local sneaker labels that have set out to compete with international brands in the Vietnamese market.
History
The brand draws on around 20 years of experience from a shoe manufacturer that had produced for international names including Reebok, Puma, Keds and Burberry. Ananas used that production know-how to create its own label. Its first models were beater-style shoes in bold colour combinations and a range of materials, including fabric and suede.
Products and positioning
Ananas is best known for low-cut slip-on shoes with a snug fit, sturdy stitching and soft soles. Its positioning rests on three points:
- Reasonable prices
- Youthful design
- Solid quality backed by factory experience
Distribution
Ananas sells through its own online store and its stores in Vietnamese cities, and it reaches customers through social media.
Why it matters
Ananas illustrates a wider shift in Vietnam, where manufacturing expertise built for global brands is being turned into domestic consumer brands with their own identity.
Frequently asked questions
Where is Ananas from?
Ananas is a Vietnamese sneaker brand launched in 2012.
What is Ananas known for?
Ananas is known for youthful, affordably priced sneakers, especially low-cut slip-on shoes.