29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

Juno

Seedcom Fashion Group · Vietnam

Juno is a Vietnamese women's footwear brand operated by Seedcom Fashion Group. It sells shoes alongside bags, backpacks, clothing, accessories and beauty products through its stores and its website.

Facts
CountryVietnam
OperatorSeedcom Fashion Group
Co-founderNguyen Quoc Tuan
Core categoryWomen's shoes
Websitejuno.vn
Segment
Value
Categories
FootwearBagsWomenswearAccessoriesBeauty
Sales channels
Own storesE-commerce

What is Juno?

Juno is a women's shoe brand from Vietnam. It is operated by Seedcom Fashion Group (Công ty Cổ phần Seedcom Fashion Group). Nguyen Quoc Tuan is a co-founder and former chief executive of the brand.

Products and positioning

Footwear for women is the core of Juno's offer, but the range has broadened into a wider fashion and lifestyle assortment aimed at Vietnamese women:

  • Women's shoes and sandals
  • Handbags and backpacks
  • Clothing and underwear
  • Accessories, beauty and skincare products and gift sets

The brand has set out to provide Vietnamese made shoes designed for Vietnamese women, with the long term ambition of building a very large national store network.

Distribution

Juno sells through a chain of its own stores in cities across Vietnam and through its e-commerce site, which offers nationwide customer service hotlines and online ordering. It also accepts digital payment methods popular in Vietnam.

Why it matters

Juno is one of the best known homegrown footwear chains in Vietnam. Its growth from shoes into bags, apparel and beauty reflects how Vietnamese retail brands are building broader lifestyle offers for domestic shoppers, combining physical stores with online sales.

Frequently asked questions

Where is Juno from?

Juno is a women's shoe brand from Vietnam, operated by Seedcom Fashion Group.

What does Juno sell?

Juno sells women's shoes as well as bags, backpacks, clothing, accessories and beauty products.

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