47 Street
47 Street is an Argentine fashion brand for young women, founded in Buenos Aires in 1986. It runs a large store network in Argentina and neighbouring South American countries.
| Founded | 1986, Buenos Aires |
|---|---|
| Target customer | Young women |
| Stores | About 160 (2018) |
| Sister brand | Mich Kogan |
| Website | 47street.com.ar |
What is 47 Street?
47 Street is a young women's fashion brand from Argentina. Founded in Buenos Aires in 1986, it is run by the Kogan family and has grown into one of the country's best-known teen and young adult clothing chains.
Products and positioning
The brand focuses on clothing for young women, and the company produces most of its collections for all the markets it serves. It has also built a strong digital presence with mobile apps, games and its own digital channel. A second brand, Mich Kogan, targets an older customer.
Distribution
By late 2018 the company operated around 160 stores, most of them in Argentina, plus corners in Falabella department stores. Abroad it works through local partners and has been present in:
- Chile
- Peru
- Bolivia
- Paraguay
- Uruguay
The company employed around 2,000 people at that time and announced plans to enter Mexico.
Why it matters
47 Street is one of the few Argentine fashion retailers with a regional footprint across South America, showing how a youth-focused brand can expand through partner-led international retail.
Frequently asked questions
Where is 47 Street from?
47 Street is an Argentine brand founded in Buenos Aires in 1986.
What does 47 Street sell?
47 Street sells fashion for young women through its own stores and department store corners.