adL
Adil Işık Group · Turkey
adL is a Turkish women's fashion brand that entered fashion retail in 1992 and belongs to Adil Işık Group. It sells through close to 200 points of sale in Turkey and abroad.
| In retail since | 1992 |
|---|---|
| Group | Adil Işık Group |
| Points of sale | Close to 200 |
| Sister brands | Love My Body, NightZoom |
| Website | adl.com.tr |
What is adL?
adL is a women's fashion brand from Turkey and the main label of Adil Işık Group. It aims at fashion-conscious customers with clothing for everyday and occasion wear.
History
adL entered the fashion and retail sector in 1992. It opened its first store outside Turkey, in Russia, in 2002. The group added the Love My Body brand and, in 2012, the NightZoom label.
Products and positioning
The brand offers women's ready-to-wear including basics and fashion pieces. Around 90% of the group's products are made in Turkey, giving it a domestic supply base.
Distribution
adL has close to 200 points of sale. Beyond Turkey, the group operates in markets including:
- Saudi Arabia, the UAE, Qatar and Jordan
- Azerbaijan and Georgia
- Iran
In Turkey it also sells online through marketplaces such as Trendyol.
Why it matters
adL is an example of a Turkish fashion chain combining domestic manufacturing with international expansion into the Middle East and the Caucasus, a growth route followed by several Turkish retailers.
Frequently asked questions
Where is adL from?
adL is a Turkish women's fashion brand belonging to Adil Işık Group.
When was adL founded?
adL entered the fashion and retail sector in 1992.