Anakku
Anakku is a Malaysian baby products brand founded in 1973 and based in Klang, Selangor. It began with basic baby apparel and now offers baby and toddler clothing alongside feeding, toiletry and care products.
| Founded | 1973 |
|---|---|
| Company | Anakku Baby Products Sdn. Bhd. |
| Based in | Klang, Selangor, Malaysia |
| Origins | Basic baby apparel |
| Website | anakku.com |
What is Anakku?
Anakku is a home-grown Malaysian brand and a household name in the country's baby products market. The company, Anakku Baby Products Sdn. Bhd., is based in Klang, Selangor.
History
Anakku was founded in 1973 by a founder who began by making and marketing basic baby apparel. Over the decades the business broadened from clothing into a wider range of baby essentials, becoming a market leader in Malaysia's baby products industry.
Products and positioning
Clothing remains central to the offer, with basic and fashion wear for babies and toddlers made mostly from fully combed cotton. The wider range includes:
- Feeding equipment and teething accessories
- Toiletries, wipes and diapers
- Strollers and playpens
- Licensed products carrying Disney and Doraemon characters
Distribution
Anakku is sold in most Malaysian department stores and major retail chains, as well as in its own boutiques. Regional distributors handle parts of the range, such as a distributorship agreement covering Sarawak signed in 2016.
Why it matters
Anakku is one of the longest established local childrenswear and baby care brands in Malaysia, competing with international names through broad retail reach and local recognition.
Frequently asked questions
Where is Anakku from?
Anakku is a Malaysian brand founded in 1973 and based in Klang, Selangor.
What does Anakku sell?
It sells baby and toddler clothing as well as feeding equipment, toiletries, wipes, strollers and other baby products.