bateeq
PT Efrata Retailindo · Indonesia
bateeq is an Indonesian ready-to-wear brand founded in 2013 by designer Michelle Tjokrosaputro. It reinterprets Yogyakarta and Solo batik motifs in relaxed clothing for young urban customers.
| Founded | 2013 |
|---|---|
| Founder | Michelle Tjokrosaputro |
| Operating company | PT Efrata Retailindo |
| Speciality | Batik ready-to-wear |
| Website | bateeq.com |
What is bateeq?
bateeq is an Indonesian fashion label that brings traditional batik into contemporary ready-to-wear. It was founded in 2013 by designer and entrepreneur Michelle Tjokrosaputro, who set up PT Efrata Retailindo to run the brand.
Products and positioning
The brand blends motifs from the batik traditions of Yogyakarta and Solo with a relaxed style aimed at young urban consumers. Beyond garments, bateeq develops its own batik fabrics, colour schemes and motifs, which allows it to update a heritage craft for everyday wear rather than ceremonial occasions.
Distribution
bateeq sells through its own website and online shop and through physical retail in Jakarta, including a presence at Senayan City Mall. The label has appeared on the Jakarta Fashion Week designer roster.
Why it matters
Batik is central to Indonesian dress culture, and bateeq is one of the brands that turned it into a branded, trend led ready-to-wear proposition. Its model shows how a heritage textile can be packaged for a younger domestic audience through design, retail and online channels.
Frequently asked questions
Who founded bateeq?
bateeq was founded in 2013 by Indonesian designer and entrepreneur Michelle Tjokrosaputro.
What does bateeq sell?
bateeq sells ready-to-wear clothing that combines Yogyakarta and Solo batik motifs with a relaxed modern style.