Blu Pepper
Blu Pepper is a Los Angeles wholesale womenswear brand founded in 2010. It makes trend-driven, bohemian and vintage-inspired dresses, rompers, tops, outerwear and denim for independent retailers.
| Founded | 2010 |
|---|---|
| Headquarters | Los Angeles, United States |
| Model | Wholesale |
| Style | Bohemian, vintage-inspired womenswear |
| Website | blupepper.com |
What is Blu Pepper?
Blu Pepper is a wholesale apparel brand based in the Los Angeles Fashion District. Since its inception in 2010 it has supplied boutiques and other retailers with a broad assortment of womenswear at competitive prices.
Products and positioning
The collections are described as bohemian and curated, with a focus on trend-driven, youthful, flirty and vintage-inspired pieces. The brand's stated aim is to dress the young, bohemian-inspired woman.
- Dresses and rompers
- Tops and sweaters
- Outerwear
- Denim and bottoms
Typical styles include strapless tiered denim dresses, ruffled-hem dresses and printed blouses, which also appear on fashion aggregators and resale platforms.
Distribution
Blu Pepper sells business to business: its buyers are retailers who purchase through wholesale channels, including the Faire marketplace, where the brand has built up a large base of retailer reviews. Its pieces then reach consumers through independent boutiques and online shops.
Why it matters
Blu Pepper is typical of the Los Angeles Fashion District model, in which brands turn trends into accessibly priced collections quickly and rely on wholesale platforms to reach a fragmented network of independent stores.
Frequently asked questions
Where is Blu Pepper from?
Blu Pepper is based in the Los Angeles Fashion District in California and has been operating since 2010.
What does Blu Pepper sell?
Blu Pepper sells womenswear at wholesale, including dresses, rompers, tops, sweaters, outerwear and denim.