DaViva
DaViva is a Nigerian fabric and fashion brand selling printed textiles through its own stores. It is known for supplying fabrics to Nigerian designers and for partnerships with local fashion weeks.
| Country | Nigeria |
|---|---|
| Business | Printed fabrics |
| Outlets | Lagos, Abuja, Port Harcourt |
| Fashion week partner | Africa Fashion Week Nigeria |
What is DaViva?
DaViva, also written Da Viva, is a fabric and fashion brand in Nigeria. It sells printed fabrics that customers and designers turn into ready-to-wear and occasion clothing, and it operates outlets in cities including Lagos, Abuja and Port Harcourt.
Products and positioning
The brand's core business is fabric. Its textiles are positioned as the raw material for contemporary African fashion, and it regularly works with designers to show how the prints can be used in finished garments.
Fashion collaborations
- A pre-event Urban Catwalk Show for Africa Fashion Week Nigeria in 2018, starting at the DaViva store in The Palms Mall, Lekki
- Seven designers, including Kola Kuddus and Arewa Couture, creating looks in DaViva fabrics for that show
- A DaViva collection lookbook by Asake Oge Couture in 2015
- Appearances at Africa Fashion Week London
Why it matters
Fabric retail is the foundation of much of Nigeria's fashion economy, where tailors and independent designers buy cloth by the yard. DaViva shows how a textile brand can build visibility by partnering with fashion weeks and designers rather than producing finished clothing alone.
Frequently asked questions
Where is DaViva from?
DaViva is a fabric and fashion brand in Nigeria with outlets in Lagos, Abuja and Port Harcourt.
What does DaViva sell?
It sells printed fabrics used by customers and designers to make contemporary African clothing.