Luz da Lua
Luz da Lua is a Brazilian brand of leather bags, shoes and accessories based in Presidente Lucena, Rio Grande do Sul. It sells through its own and franchised stores, online and via marketplaces.
| Base | Presidente Lucena, Rio Grande do Sul |
|---|---|
| Core products | Leather bags and shoes |
| Lines | Icons, Monograma |
| Channels | Stores, franchise, online |
| Website | luzdalua.com.br |
What is Luz da Lua?
Luz da Lua is a Brazilian accessories and footwear label from Rio Grande do Sul, the country's traditional leather and shoe producing region. It positions itself around leather bags, shoes and accessories for women.
Products and positioning
The range is organised around bags and shoes, complemented by small leather goods. Its online collection is divided into:
- Bolsas: handbags and crossbody bags
- Sapatos: loafers, oxfords, sneakers, pumps and sandals
- Icons and a Monograma line
- Accessories such as wallets, belts and key rings
Seasonal collections have at times extended into outerwear such as jackets and vests with removable fur collars.
Distribution
Luz da Lua runs a network of stores and offers franchising to new partners. It also sells through its own e-commerce site and app, and its products are listed on Brazilian fashion marketplaces such as Dafiti.
Why it matters
The brand is an example of how leather goods companies from southern Brazil combine franchising with digital channels to reach customers nationally.
Frequently asked questions
What does Luz da Lua sell?
Luz da Lua sells leather handbags, women's shoes and accessories such as wallets and belts.
Where is Luz da Lua from?
Luz da Lua is a Brazilian brand based in Presidente Lucena, in the state of Rio Grande do Sul.