Marwa
Marwa is a Moroccan women's ready to wear brand founded in 2004. It sells affordable women's fashion through its own stores and franchises, and expanded beyond Morocco into Spain, Saudi Arabia and France.
| Founded | 2004 |
|---|---|
| Country | Morocco |
| Category | Women's ready to wear |
| Model | Own stores and franchise |
| Website | marwa.ma |
What is Marwa?
Marwa is a Moroccan fashion chain specialising in women's ready to wear. It is regarded as one of the first Moroccan fashion brands to develop as a franchise network both at home and abroad.
History
Marwa was created in 2004. By 2010 it operated stores in Morocco as well as one in Spain and four in Saudi Arabia, with plans to open in Perpignan in France and to add further stores in Casablanca and Rabat. The company's leadership, including chief executive Karim Tazi, argued that fashion should stop being a privilege and be accessible in both quality and price.
Products and positioning
The brand focuses on accessibly priced women's clothing. Its offer has included:
- Women's ready to wear collections
- An accessories concept, Marwa Accessoires
Distribution
Marwa has grown through a mix of company stores and franchising, a model it used to enter international markets.
Why it matters
Marwa is an example of a North African fashion retailer building a domestic brand to compete with international chains, and of using franchising to take a Moroccan label into Europe and the Gulf.
Frequently asked questions
Where is Marwa from?
Marwa is a women's fashion brand from Morocco, founded in 2004.
What does Marwa sell?
Marwa sells affordable women's ready to wear clothing and accessories.