Verbenas
Verbenas is a Spanish footwear brand launched in 2014 by Juan Carlos and Ricardo Castaño. It makes handcrafted shoes in Spain, including espadrilles, sneakers, loafers and rain boots for women and men.
| Launched | 2014 |
|---|---|
| Founders | Juan Carlos and Ricardo Castaño |
| Production | Spain |
| Markets | 51 (2018) |
| Website | verbenas.com |
What is Verbenas?
Verbenas is a footwear brand from Spain that presents itself as handcrafted footwear made in Spain. It was launched in 2014 by brothers Juan Carlos and Ricardo Castaño, who also own the footwear distribution group Cima Footwear.
Products and positioning
The range covers casual and seasonal styles for women and men:
- Flat and wedge espadrilles
- Sneakers, loafers and ballet flats
- Sandals
- Rain boots and house slippers
Online, women's and men's styles are priced at around 80 to 100 euros.
Distribution
Verbenas sells mainly through multibrand stores, department stores and online marketplaces, including El Corte Inglés in Spain. By 2018 the brand was active in 51 markets, with presence in countries such as Israel, Australia, Japan, China, Taiwan and Singapore, and a marketplace partnership with Dafiti in Latin America. That year it opened its first physical store in Miami. Customers in the United States and Canada are served through the partner site of Miz Mooz.
Why it matters
Verbenas is an example of a Spanish footwear label that built a broad international footprint largely through wholesale and marketplaces while keeping production in Spain.
Frequently asked questions
Where is Verbenas from?
Verbenas is a Spanish footwear brand whose shoes are made in Spain.
Who founded Verbenas?
Verbenas was launched in 2014 by Juan Carlos and Ricardo Castaño, owners of the distribution group Cima Footwear.