Shopify B2B now on all plans: what fashion brands need to know

Shopify made foundational B2B features available to Basic, Grow and Advanced plan merchants on 2 April 2026. These plans now include company profiles, up to three active B2B catalogs with custom pricing, volume pricing, quantity rules, net payment terms, ACH payments in the US and vaulted credit cards. The features are available at no extra cost on Basic (39 dollars per month), Grow (105 dollars per month) and Advanced (399 dollars per month). Plus keeps unlimited catalogs, direct catalog assignment to companies and locations, deposits, partial payments and payment requests per fulfilment. Fashion brands launching or scaling wholesale must now evaluate whether three catalogs meet their needs or if Plus-level flexibility justifies the jump to 2,300 dollars monthly.

What B2B features are now included on standard plans?

Basic, Grow and Advanced now include company profiles, up to three active B2B catalogs assigned via Markets, volume pricing, quantity rules, net payment terms, ACH payments for US merchants and vaulted credit cards. Company profiles, custom catalogs, volume and quantity pricing, payment terms and a dedicated B2B checkout are all available without Plus. Shopify stated that key pieces of what had been refined on Shopify Plus over nearly four years were now rolling out to all merchants.

Merchants can also vault credit cards for repeat B2B customers and offer ACH payments. Payment terms, volume pricing, ACH payments for US merchants and vaulted credit cards are all available at no additional cost. The self-serve buyer portal, added in 2025, lets buyers reorder and view order history without contacting sales.

What is the three catalog limit?

Below Plus, a store can have up to three active catalog assignments across its B2B markets. The limit of three catalogs is a total across all B2B markets, not per market. A catalog is a collection of products with wholesale pricing, volume discounts and quantity rules. Fashion brands typically use catalogs to differentiate pricing for stockists, showrooms, press or sample sales. If a brand operates in multiple regions and needs distinct pricing for trade customers in the UK, EU and US, three catalogs may prove restrictive.

Plus has no limit and can assign catalogs directly to companies. On standard plans, catalogs are assigned to B2B markets, not individual companies. This means every company tagged to a given market sees the same catalog. Direct company assignment allows more granular control, which matters for brands negotiating bespoke terms with major retail accounts.

What still requires Shopify Plus?

Plus retains unlimited catalogs, direct catalog assignment to companies and locations, deposits, partial payments and payment requests per fulfilment. As of October 2026, Plus is the only plan with unlimited B2B catalogs, catalogs assigned directly to individual companies and locations, deposits, partial payments and payment requests per fulfilment. Partial payments let buyers pay a deposit at order and settle the balance before shipping, common in seasonal pre-order programmes.

Advanced and Plus also get contextual storefronts and checkouts for B2B buyers through Markets. Plus also includes expansion stores, which allow brands to run multiple storefronts under one contract, and higher API limits for integrations with ERP or PLM systems. In October 2026, Shopify's US pricing page listed Plus from 2,300 dollars a month on a three-year term or 2,500 dollars on a one-year term.

Who should adopt B2B on standard plans?

Fashion brands launching wholesale, testing trade demand or managing fewer than three distinct pricing tiers can operate on Basic, Grow or Advanced. Labels selling to independent boutiques, selling samples to staff or offering a single trade price list fit within the three-catalog structure. Brands already on Shopify for direct-to-consumer can add wholesale without upgrading or installing apps.

B2B features have consistently been one of the most requested capabilities from non-Plus merchants, according to Shopify's announcement, with merchants reporting that wholesale buyers were already asking to purchase their products. Shopify said that across its platform, merchants using its B2B features have seen up to a 33% increase in self-serve orders within six months. Shopify also claimed that merchants using B2B features see up to a 4.1 times increase in reorder frequency compared to direct-to-consumer orders.

Who needs Shopify Plus for B2B?

Brands with complex wholesale structures requiring more than three active catalogs, direct pricing for individual stockists, or partial payment flows should evaluate Plus. Fashion houses managing seasonal collections with staggered payment terms, brands with tiered pricing for department stores versus independents, or labels operating trade showrooms across multiple continents typically exceed the three-catalog constraint quickly.

The 500 wholesale customer line is the real threshold, with non-Plus B2B usually working below it. Brands integrating wholesale orders into NetSuite, SAP or other ERP systems also benefit from Plus-level API capacity. The decision hinges on catalog count and payment complexity, not revenue alone.

What has not changed?

The April 2026 change does not affect other Plus-exclusive capabilities unrelated to B2B, including expansion stores, deeper checkout customisation, higher API limits or the dedicated Merchant Success Manager. Transaction fees, card rates and reporting tools remain plan-dependent. Brands already on Plus for checkout extensibility, multi-store operations or POS scale continue to justify that tier independently of B2B.

Samir Pradhan, vice president of product at Shopify, said in the announcement that merchants were telling Shopify that B2B tools had too often lived outside the systems they used to run their business. Shopify noted that if merchants already relied on features like Shopify Flow, Markets and Shopify Payments for direct-to-consumer, these would now work for B2B too. The integration of wholesale into the core platform removes the need for parallel systems or third-party apps for most mid-market brands.