How do you make 3D the default in PLM? Workflow, approvals and file standards
Moving 3D from a specialist side tool to the standard path in product development: where 3D sits in the PLM workflow, how approvals change, and which file and material standards matter.
KEY TAKEAWAYS Summary by the editors
- Making 3D the default means the 3D garment, not a physical proto sample, is the first reviewed version of a style, and that its files, versions and approvals are managed in PLM like any other product data.
- Hohenstein researchers found in 2024 that users of different skill levels produced different 3D simulation results from the same inputs, which is why written production guidelines are a precondition for reliable 3D approvals.
- The same study defined three precision levels for 3D simulations, from fast basic design checks to time consuming, realistic prototypes for showrooms and webshops, so each approval gate should specify the level it needs.
- U3M, an open format announced by Browzwear and Vizoo in 2018, stores physically based rendering and physical fabric data in one file, and helps keep digital materials consistent across 3D tools and suppliers.
- Suppliers must be part of the workflow: digital material data, patterns and fit feedback need to flow between brand and factory, otherwise physical samples simply return later in the process.
Making 3D the default in PLM means that every new style is first developed and reviewed as a 3D garment, that 3D files, materials and versions are stored and approved in the PLM system, and that physical samples are ordered only at defined gates. It requires written simulation guidelines, a managed digital material library in a shared format such as U3M, and suppliers who work with the same data.
What does a 3D-first workflow look like in PLM?
In a traditional process the first physical proto sample is the first real version of a style. In a 3D-first process that role moves to a digital garment built from the pattern, digital fabrics and an avatar. The PLM record links the style to its 3D file, the materials used and the approval status, so design, development, merchandising and suppliers look at the same version.
| Stage | 3D output | Simulation precision | Approval gate |
|---|---|---|---|
| Concept and line building | Quick 3D drafts, colourway variants | Basic | Design review, line adoption |
| Development | Pattern based 3D garment with real digital fabrics | Medium | Technical review, fit on avatar |
| Tech pack and costing | 3D views attached to tech pack, measurements | Medium | Release to supplier |
| Sales and showroom | Photorealistic renders and turntables | High | Merchandising sign-off for sell-in |
| Pre-production | Physical sample checked against 3D | Not applicable | Fit and quality approval |
The precision levels in the table follow a 2024 study by Hohenstein researchers in Communications in Development and Assembling of Textile Products, which classified 3D simulations into three levels: a fast, basic level suited to initial design checks, an efficient level for communication and tech packs, and a detailed, time consuming level for final prototypes, showrooms and webshops. Naming the required level at each gate avoids both over-investing in early drafts and approving fit on a simulation that was never meant for it.
Why do 3D approvals need written guidelines?
The same Hohenstein study highlights a problem every 3D team meets. When users with beginner, advanced and expert skill levels created virtual garments from identical inputs, the results showed many differences depending on skill. The researchers developed production guidelines, ranging from 35 pages for basic garments to more than 200 pages for complex items such as winter jackets, to make results reliable and processes standardised. They also note that a full validation had not yet been performed.
For PLM workflows the lesson is that a 3D file is only approvable if it was built to a known standard. Guidelines should cover at least:
- Avatar version and size used for each category.
- Which material parameters must come from measured fabric data rather than defaults.
- Simulation settings per precision level.
- Naming, versioning and where files are stored in PLM.
- What a reviewer must check before approving (fit areas, measurements, drape, artwork placement).
Which file and material standards matter?
Digital materials are the weakest link in many 3D programmes. If a fabric looks or drapes differently in each tool, approvals lose meaning. U3M (Unified 3D Material) was announced in 2018 by Browzwear and Vizoo as an open format for digital materials. According to Just Style's report at the time, it uses a physically based rendering shading model and combines visual and physical fabric data in one file that different 3D applications can use.
Brands do not need to standardise every file type at once. A practical order is to fix the material format first, then the naming and versioning of garment files in PLM, then export formats for downstream uses such as showrooms and e-commerce. The material library itself should be governed like master data: each digital fabric linked to the physical article, the supplier and the measurement date.
How should PLM and 3D tools be integrated?
Integration determines whether 3D becomes routine. Vendors have been building connections between PLM and 3D tools for years. In January 2025, for example, DeSL and Browzwear announced a partnership that lets teams visualise colour and material variations in 3D and annotate 3D models in real time with vendors inside the PLM workflow. In September 2026 Lectra launched Apogy, which combines product data, AI agents and 3D simulation and rendering in one cloud environment.
- Link, do not copy. The PLM style should reference the 3D file and its version, not store screenshots as attachments.
- Sync materials and colourways. Materials and colours selected in PLM should drive the 3D garment, so the BOM and the render match.
- Capture comments on the model. Review comments pinned to the 3D garment should be stored with the style record.
- Expose status. Approval status of the 3D version should be visible to sourcing and merchandising.
What role do suppliers play?
A 3D-first workflow fails if suppliers still work from paper tech packs and send physical samples for every change. Brands need agreements on who digitises fabrics, which pattern format is exchanged, and how factories return feedback on the 3D garment. Suppliers with their own 3D capability can resolve construction questions before cutting fabric, while others may need support or a shared digital space to view models. Sourcing teams can make these expectations part of supplier onboarding and scorecards, alongside lead time and quality, so that digital capability is assessed rather than assumed.
How do you measure progress?
Useful indicators are the share of new styles started in 3D, the number of physical sample rounds per style before and after, the share of 3D files that pass review without rework, and the share of digital materials with measured physical data. Tracked per category, they show where 3D works well (for example basic tops) and where physical samples are still needed.
Frequently asked questions
What does 3D-first product development mean?
It means a style is first developed and reviewed as a digital 3D garment rather than a physical proto sample. Physical samples are ordered only at defined gates, typically for fit approval and new or complex materials.
What is U3M?
U3M (Unified 3D Material) is an open file format for digital materials announced by Browzwear and Vizoo in 2018. It combines visual rendering data and physical fabric data in one file so that the same material can be used consistently across different 3D applications.
Why do 3D simulations of the same garment look different?
Results depend on the user's skill, the settings and the material data used. A 2024 Hohenstein study found clear differences between beginner, advanced and expert users working from identical inputs, and recommends written production guidelines to standardise results.
Can 3D replace physical samples completely?
Rarely. 3D can replace many early sample rounds, but most brands keep physical samples for final fit, new fabrics and complex constructions, because simulation accuracy depends on material data and modelling standards.
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SOURCES
- Communications in Development and Assembling of Textile Products: Key steps in the development of production guidelines for 3D garment simulations (Zangue, Klepser, Morlock, Chen, 2024)
- Just Style: Browzwear and Vizoo standardise digital materials
- Textile World: DeSL and Browzwear partnership bridges PLM and digital workflow
- FashionUnited: Lectra launches AI-driven product development platform