REDTAG
REDTAG is a Middle Eastern value fashion and homeware retailer with a large store network in Saudi Arabia. It sells affordable clothing and home products through big format stores and online.
| Positioning | Value fashion and homeware |
|---|---|
| Key market | Saudi Arabia |
| Loyalty | RT Rewards, 15m+ members |
| Formats | Full concept and fashion only stores |
| Website | redtagfashion.com |
What is REDTAG?
REDTAG describes itself as the Middle East's value fashion and homeware brand. It operates large format stores across the region, with a particular focus on Saudi Arabia, where it has expanded steadily from dozens of stores to more than 80 outlets.
Products and positioning
REDTAG combines fashion and homeware under one roof at value prices. Its concept stores are designed as family destinations, with clothing alongside products for the home.
- Fashion for women, men and children
- Homeware
- Full concept and fashion only store formats
Distribution
In Jeddah the brand opened two flagship concept stores: a full fashion and homeware store of about 2,000 square metres on Heraa Street and a fashion only store of about 1,000 square metres at Al Jamea Plaza. Customer services include exchanges at any store, size finding help, in store stylists and free home delivery.
Its RT Rewards tiered loyalty programme has more than 15 million members.
Why it matters
REDTAG is one of the main value retailers in the Gulf, showing how loyalty data and large stores drive scale in the region's price led fashion market.
Frequently asked questions
What is REDTAG?
REDTAG is a Middle Eastern value retailer selling fashion and homeware through large stores and online.
Where does REDTAG operate?
REDTAG operates across the Middle East, with a large store network in Saudi Arabia.