Pricing
Merchandising & Buying · Explainer
AI and pricing: markdown optimisation explained
Markdown optimisation uses demand models to decide when and how deeply to discount. How it works, what it needs, and why brand and wholesale relationships must set its limits.
Merchandising & Buying · Explainer
How margins work in fashion, from factory to shop floor
From the factory cost to the price on the swing tag: how landed cost, wholesale markup and retail markup combine, and why markdowns decide what margin is really earned.
Merchandising & Buying · Guide
Pricing architecture: wholesale price, RRP and currency price lists
How fashion brands structure price points, wholesale prices, recommended retail prices and currency lists into one coherent system that retailers trust and finance can defend.