DTC
Strategy, Data & Regulation · Explainer
The main business models in fashion, explained
Wholesale, direct-to-consumer, licensing, private label and more: how each fashion business model makes money, where the risk sits and why most brands run several at once.
Strategy, Data & Regulation · Analysis
Direct-to-consumer vs wholesale: rethinking the channel mix
The promise of DTC was higher margin and direct customer data. The reality includes acquisition costs, inventory risk and returns. Why the smart answer is usually a deliberate balance.