Demand Forecasting
Predicting future sales of products using historical data, trends and other signals, increasingly with machine learning. Glossary
Merchandising & Buying · Case Study
How H&M uses AI: demand, allocation and digital twins
H&M has applied analytics and AI to buying quantities, store allocation and pricing since 2018, and to campaign imagery since 2025. What is documented, and what it has not disclosed.
Merchandising & Buying · Analysis
AI in fast fashion: speed, demand signals and the overproduction problem
Fast fashion lives on reading demand early and reacting fast. AI sharpens both, but it can also accelerate volume, and new EU rules make unsold stock more costly.