Leadership
How to start with AI in a fashion company: a 90-day plan
A practical three-month plan for fashion companies: choosing the first use cases, checking the data, running a pilot that proves something and deciding what to scale.
How to build an AI strategy for a fashion brand
An AI strategy is a set of choices about where AI should change how the business works, what data and skills that requires and how risk is governed. Here is how fashion brands can make those choices.
How to measure the ROI of AI in fashion
Most companies struggle to prove that AI pays off. A practical framework for fashion: baselines, control groups, the right metrics per use case and the full cost picture.
What skills and team structures do fashion companies need for AI?
AI changes work in design, merchandising, sales and service. Which skills fashion companies need, how to organise AI teams and how to build AI literacy that sticks.
Build or buy? Choosing software for a fashion business
Custom software promises a perfect fit, standard software promises speed and lower risk. A practical framework for deciding which path suits each part of a fashion business.
How to run a software selection (RFP) without losing a season
A structured selection process finds the right system and protects the selling calendar. A step-by-step guide for fashion businesses running a request for proposal.
AI governance for fashion companies: a pragmatic starting point
Staff are already using AI tools, with or without a policy. A lean governance framework for fashion companies: what to allow, what to control, and who decides.
A realistic digital roadmap for a traditional fashion brand
Digital transformation fails when it starts with tools. A phased, practical roadmap for established fashion brands, starting with data and processes and sequenced around the season.
Bringing sales teams along on digital change
Sales teams can make or break a new digital process. How to involve them early, show what is in it for them, protect selling time and turn sceptics into advocates.