Design
AI in fashion design: how design teams actually use it
Generative AI has moved into the design studio, but mostly as a fast sketchpad and visualisation tool. Here is where it helps designers, where it falls short and what teams need before they rely on it.
How is AI used for colour, prints and materials in fashion?
From AI palette tools to generated prints and AI-assisted fibre research, colour and materials work is changing. A sober look at what is in use, what is still experimental and what data it depends on.
Who owns an AI-generated fashion design? Copyright and IP explained
Courts and copyright offices agree on one point: protection needs a human author. What that means for prints, sketches and garments made with AI tools, and how fashion brands can protect their work.
How Mango uses AI: generative design, virtual models and Mango Stylist
Mango has built more than 15 machine learning platforms since 2018, from the internal Lisa tool to AI-generated campaign models and the Mango Stylist assistant. What is documented and what is not.
AI for fashion designers: tools, workflows and limits
How fashion designers use generative AI for research, moodboards, colour, prints and early concepts, where it falls short on construction and fit, and what copyright and labelling rules mean.
Generative AI in fashion design: useful tool or distraction?
Image generators can produce mood boards and print ideas in seconds. Whether they improve design depends on where they sit in the process, and on how brands handle originality and rights.
Circular design principles for fashion collections
A garment's end of life is largely decided at the design desk. The principles of circular design, how they translate into collection work and the trade-offs designers face.