Luxury
Commerce & Marketing · Case Study
How Kering uses AI: luxury clienteling and conversational commerce
From Gucci's generative AI pilot in client service to the Madeline shopping assistant and an AI-powered unified client base announced in 2026: what Kering has built and disclosed.
Strategy, Data & Regulation · Analysis
AI in luxury fashion: how clienteling, craft and brand control are changing
Luxury houses sell scarcity, service and story. AI can strengthen all three, but only if brands keep control of voice, data and the human relationship at the moments that matter.