Marketing
Commerce & Marketing · Guide
How are fashion brands using AI in marketing, from content to measurement?
Generative AI has cut the time and cost of campaign content for some retailers, but brand control, rights and disclosure rules decide whether it works. A guide to the main uses and their limits.
Commerce & Marketing · Analysis
AI-generated models in fashion: what are the ethics and disclosure rules?
Digital twins and fully synthetic models promise faster, cheaper imagery. Consent, pay, disclosure and audience trust now shape how brands can use them, and new rules in New York and the EU raise the bar.
Commerce & Marketing · Guide
What is GEO, and how can fashion brands be found in AI search?
Generative engine optimisation aims to make a brand's products and content visible in AI-generated answers. What the research and the platforms actually say, and what fashion brands can do now.