Planning
Commerce & Marketing · Case Study
How adidas uses AI: from design archives to generative content
adidas has documented AI in footwear concepting, software engineering, review analysis and personalised campaigns. What it built, what results it reports and what it has not disclosed about planning.
Merchandising & Buying · Guide
AI for merchandisers and planners: a practical guide
How AI supports merchandise financial planning, forecasting, allocation, replenishment and markdowns in fashion, what data it needs, what planners still decide and how to start.