Trends
Strategy, Data & Regulation · Analysis
Fashion technology trends 2026: what is real and what is hype
AI shopping assistants, agentic checkout, virtual try-on and enterprise agents: a sober look at which fashion technology trends are delivering in 2026 and which are still mostly promise.
Design & Product · Explainer
AI trend forecasting in fashion: how it works, what it sees and its limits
AI tools now scan runway images, social media and sales data to spot emerging styles. Here is what the signals can and cannot tell a design or buying team, and why human forecasters still matter.