Returns
Design & Product · Explainer
How does AI improve fit and sizing? From size advice to better patterns
Size and fit problems drive a large share of fashion returns. AI now powers size recommendations, body measurement and virtual fitting rooms, and its data can flow back into patterns and size charts.
Commerce & Marketing · Explainer
Virtual try-on in fashion: how does it work and does it reduce returns?
Generative AI can now show a garment on a photo of the shopper. That helps with style decisions, but fit and size are a different problem. What the technology does, what it needs and what the evidence says.
Commerce & Marketing · Analysis
Why returns are fashion e-commerce's costliest problem
Returns hit fashion harder than almost any other online category. Where the real costs arise, why they distort data, and what retailers and brands can do.